Just recently hubby and I went on a fabulous touring holiday through the NSW South Coast in our campervan. We ended up in Bateman’s Bay at a caravan park just over the bridge. This caravan park had been recommended to us by a couple we met whilst staying in Merimbula. When we arrived we found we had a little problem that was going to take some days to sought out. This little problem meant that the accommodation we had booked was no longer suitable and we needed to change the accommodation style for 5 days. The staff there, particularly the receptionist, were amazing and were absolutely wonderful to us.
Now, this is where I saw the power of word of mouth marketing in action. We had been recommended to stay at this park from another couple. Normally we probably wouldn’t have even given it a thought. As they spoke so highly of the amenities, location and the staff we decided to go with their recommendation. This was a ‘sale’ due to word of mouth. Whilst staying in Bateman’s Bay we toured around several surrounding townships and as travelers do, you start chatting to others. Each time we were asked where we were staying we mentioned the place and how fabulous the staff had been. A couple we spoke to decided they also would give the ‘park a go’.
Now the recommendation from the first couple to us sparked a sale. Our recommendation to the next couple sparked a sale and so you can see how the ball will roll. The power of word of mouth marketing should never be underestimated. Give great service, be pleasant to deal with and be priced at market expectation and you will see the power of word of mouth. The same applies for negative word of mouth marketing, give bad service, be grumpy and price yourself out of the market and you could see the power of word of mouth marketing from a totally different angle.
Word Of Mouth Marketing – it costs you and your business absolutely nothing, not one cent but the benefits could be amazing! Sometimes, this marketing strategy can be lost in the hype of more exciting marketing strategies, it’s worth doing an analysis of your business to see which angle you would see the impact of word of mouth marketing.
Do you have a story to share?