Clarity Coaching
  • Home
  • About Lee
    • Testimonials
  • Kickstart
  • Services
    • EFT Tapping
    • Coaching >
      • Clients Only >
        • Coaching Fees
        • Business Coaching - Clients Only
        • Life Coaching - Clients Only
    • RELATIONSHIP MARKETING
  • Women's Networking
  • Clarity Blog
  • Contact Us
  • FREE GIFT

When Does Self Promotion Become Too Much 'Self' And You Lose The Art of Promoton?

11/3/2010

1 Comment

 
We are constantly told to network, network, network.  Networking helps to build business,foster contacts and leads, create opportunity for career change or promotion, increase learning opportunities etc,etc,etc.

Recently I was at a conference where it certainly was networking heaven.  Attending were key industry figures, peers, suppliers and industry leaders.  I had my 'elevator pitch' down pat.  I had spent time working through my pitch to inform and not bore my audience. I was prepared, confident and ready to build my networks.  I only wish that some of the people I encounted had also pre-prepared their 'elevator pitch' before embarking on their networking experience.
 
Speaking with several people over the course of the four day conference, I came to the big question. 'When does self promotion become too much self and you lose the art of promotion?'

After 15 minutes of listening to one attendees self promotion I felt my mind wander and I started to glaze over as I looked around for a good exit strategy.

There is a fine line on the self-promotion platform. Where is that line?  Does the line change with the audience?  These questions I posed to myself in my glacial state.  The line is thin and can become blurred.  A 60 - 90 second elevator pitch should give your audience a brief introduction with them wanting more, opening up the opportunity to ask further questions.  This should also allow you the opportunity to ask your listener further questions.  The wonderful art of conversation is now at work.

From this 10 - 15 minute converstion business cards can be swapped, opportunities for future mutal business enhancement can be considered, even so far as possible future strategic alliances contemplated.  However, if the conversation becomes so self focused these opportunities can be lost.

It is a part of human nature to want to talk about ones self.  Who best knows you?  You! You are the expert on you and your business.  Given it is human nature to want to disclose information on oneself then the art of networking is finely balanced on engaging your audience to also impart information of themselves back to you.  Why do they want to listen to you?  WIFIM - What's In It For Me?  What is in it  for your audience?

If you find yourself getting lost in 'self' take a breath and consider this question...What would be the ultimate question I would want to be asked at this networking event?  Now you have it, ask your listener that exact question.  See their reaction to your interest in them.  It now can move the focus to the listener and demonstrate your desire to find out more about them.  All of a sudden you can elevate their perception of you with a short well constructed question.

Personally, I go as far as having 6 - 8 pertinent questions prepared along with my elevator pitch.  My questons I change and adjust slightly to suit the situation at the time.

Next time you are thrust into a networking situation consider this 'when does self promotion become too much self and I lose the art of promotion?

I would like to hear from you on your networking experiences 





   
1 Comment
J Epsworth
15/3/2010 08:59:14 am

I reguarly attend networking events both on the internet and 'live'. I quickly learnt that you need to keep it a two way communique to have both parties interested. I like the idea of an 'elevator pitch'. You made me start to consider what my pitch is. I think sometimes I tend to speak for too long.
J Epsworth

Reply



Leave a Reply.

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    February 2013
    January 2013
    December 2012
    November 2012
    June 2012
    February 2012
    September 2011
    August 2011
    July 2011
    April 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010

    Categories

    All
    Action
    Appreciation
    Books
    Building Connections
    Business Coaching
    Business GPS
    Business Tips
    Claim Back Your Office
    Cloud
    Coaching
    Coaching Tips
    Comfort Zone
    Connect Her
    Connecting
    Conversation
    Creativity
    Customer
    Customers
    Customer Service
    De-clutter
    Dreams
    Dropbox
    EFT
    Email Newsletters
    Emotion
    Emotions
    Emoto Water Experiment
    Engagement
    Essential Oils
    Facebook
    Favour Friday
    Focus
    Follow Up
    Formula For Excellence
    Fortune
    Fun
    Google
    Gratitude
    Growth
    Gsuite
    Happiness
    Happy Customers
    Hashtags
    Home Office
    I Am
    Intention
    Intentions
    In The Cloud
    Journey
    Limiting Beliefs
    LinkedIn
    Marketing
    Media
    Mental Health
    Me Time
    Microsoft
    Mindset
    MIning
    Missed Opportunity
    Mood
    Motivation
    Negative
    Networking
    Nurture
    Open Ended
    Open Ended Questions
    Optimism
    Pen To Paper
    Periscope
    Plan
    Planner
    Planning
    Pomodoro Technique
    Positivity
    Productive
    Questions
    Referrals
    Relationship Marketing
    Relaxation
    Scripting
    Self Promotion
    Self Talk
    Sendoutcards
    Service
    Skills Trading
    Small Business
    SMART Goals
    Social
    Social Media
    Surface Pro
    The Heart Link Network
    The Magic
    Time Management
    Touch Points
    Twitter
    Video
    Video Cards
    Video Emailing
    Video Marketing
    Well Being
    Word Of Mouth Marketing

    RSS Feed

Clarity Coaching PO Box 177, Patterson Lakes, VIC 3197 Mob: 0400 862 793 E: claritycoaching@bigpond.com
Part of the Connect Her Group 
Clarity Coaching: Est: 2008   |     Connect Her Est: 2019 
  • Home
  • About Lee
    • Testimonials
  • Kickstart
  • Services
    • EFT Tapping
    • Coaching >
      • Clients Only >
        • Coaching Fees
        • Business Coaching - Clients Only
        • Life Coaching - Clients Only
    • RELATIONSHIP MARKETING
  • Women's Networking
  • Clarity Blog
  • Contact Us
  • FREE GIFT