I remember many years ago about 25 I think, sitting at a training session. Huddled around an old cassette deck we listened how to set up our next big promotion. This was state of the art and one of the few retail groups in Australia to take training to this level. The group was very progressive and even today, looking back some of those initiatives are still in play in the retail sector.
Fast forward to 2010, we now have everything from the web, YouTube, Twitter, Facebook, Blogger, MySpace, Mybloglog, LinkedIn, Skype, Typepad, Wordpress and on and on it goes. The world has gone made for social media and social networking.
The insurgence of these types of arenas has caused businesses no matter how big or small to re-look at their marketing campaigns, their reach and their target market audience. Us Gen X's are flabbergasted at the whole change to the way we communicate. No longer is a brochure, newsletter or phone call going to cut it, we need to embrace the technology that was once something we only saw in Sci-Fi movies.
This AT&T commercial below just shows you that Social media and Networking can work in so many ways.
These are my thoughts, I would like to hear from you on your thoughts.