Skype - friend to business or frustration to client?

Recently I was working with a client discussing different options for social media and also the business.  Basically, this was a business coaching session.  After lengthy discussion my client decided to add a button for Skype to their website.  The thinking behind this was it makes it easier for potential clients to access the business with a FREE Skype to Skype call.

Personally, I love Skype, with my family and a lot of my friends living on the other side of Australia it is a great cost effective way of keeping in touch.  The added bonus to all of this is I can get to see them with the webcam.  I also use Skype for my business and do coaching over Skype for  inter-state and overseas clients.  For me Skype has been an invaluable tool for my business and personally.

Now back to my client.  As I mentioned my client loaded a button onto the website and away they went.  So they thought!  A few days after the said buttons were loaded I decided to visit the website and make sure the button's were working for my client.  Guess what? No answer!  I then sent a message through hoping that would work, three days later there was no response.  I have since tried several times to contact my client using Skype and no answer.
 
If you are going to use Skype for business it is imperative you are accessible to a user.  There are cost effective ways of adding a voice mail service to your Skype account to ensure you don't miss any callls.  Imagine if my calls were that of a potential new customer or client, how frustrating would it be.

As I mentioned I love Skype, I think it is such a great service.  If you use it for business though, I recommend making sure you have a way of capturing your callls.  Let's face it you have a voicemail service on your mobile phone and most businesses have an answering machine or service on their land line.  Treat Skype with the same level of  service it shows respect to your caller.

I would love to hear your comments on how you use Skype for your business or personally