Touch points are the amount of interactions you have with a potential client, customer or consumer Touch points include the first face to face conversation or the over the phone conversation, You then have static touch points which include your business cards, flyers, print ads in printed publications such as local papers, national papers, magazines etc. There are now the internet touch points which would include your Facebook profile, Facebook business page, Twitter tweets, your website, blogs or video and traditional emails. Utilising extra touch points such as a greeting card, postcard or handwritted letter are more traditional touch points that often get over looked for the more high tech opportunities.
Every time you have the opportunity to touch your potential client customer or consumer it is the opportunity to win them over into becoming a purchasing client, customer or consumer. When you have the ability to analyze your touch points you maximise the positive interaction. This also lends it's self for you to have the abiliity to turn your new customer into a promoter of your business be it product or service.
Have you counted how many touch points you have in your business? Have you identified the ones that are a positive interaction? Have you identified the ones that may need a little work? Are their touch points you are missing? Touch points are the points to which you stand head and shoulders above your competitor.