#HASHTAG I remember someone explaining to me about hashtags sometime back in about 2007 or 2008. I just didn't quite get it, until someone ingeniously explained it's like a filing system for posts. Well, that makes sense! So when I started on Twitter all those moons ago I started to slowly use # hashtags. I didn't really understand the full purpose of them, but, hey, everyone else is using them, so maybe I should too.
Hashtags really made it big in the Periscope sphere, yes I was an early adopter of Periscope but soon waned when I realised I had to be posting videos almost hourly to get any traction. So I gently slipped out of the habit of adding hashtags, that was until Instagram came around. Now, this I was not an early adopter and not that great on it now either. For some reason I just didn't fall in love with using Instagram, I did realise however, hashtags rule on Insta!
My BIG social media platform of time is Facebook and Facebook never really used hashtags, there was no compartmentalising of posts and no one used hashtags, that was really for Twitter and then Instagram. Well, times are a changing. With Facebook purchasing Instagram there has been a slow sweep of Instagram platform-centric tools and quirks showing up in Facebook and vica-versa. Although, hashtags have been floating around on Facebook since 2013, they haven't really been of any use. Facebook have spruced up their hashtag use and have introduced a dedicated # hashtag page similar to Instagram. Use the # hashtag within your post, best placement is generally the bottom of the post so as not to interfere with your message. Use it on your video descriptions and they are also traceable in comments.
So, now, get some traction and exposure to your posts on your Facebook feed, Facebook page and in your groups and start those hashtag tags happening. You can't "own" a hashtag but boy you can make one your own.
There are also some great hashtag generators which make creating hashtags so much easier. This one is one of my fav's: https://displaypurposes.com/
What's your hashtag?