WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
Do you wish you could have invested in iTunes, Amazon.com, or Netflix when they launched?
What do these businesses have in common?
They all were game changers.
Amazon.com revolutionized the way we shop for books. Borders, Barnes & Noble and the other booksellers stopped expanding and started closing stores.
iTunes changed the way we buy music. I bet you'd have a hard time even finding a record store anymore! Most record sales are digital thanks the way Apple revolutionized the music business.
Netflix was a game changer in the video business. It's hard to find a local video store any more. Many of the franchise video stores have closed down. Blockbuster went bankrupt and was bought buy Dish Network for peanuts.
What do these businesses have in common?
They used technology to deliver the same service better, cheaper, and most importanly in a more convenient way.
Anyone who invested in Apple, Amazon, or Netflix is happy they did. These businesses are now dominating their industry. I wish I had the foresight to invest in them 5 or 10 years ago.
What if there was a new home business that was doing the same thing?
Would you want to be a part of a business like that?
There is a new business that is taking the Netflix style of business to greeting cards. This company is working to overthrow the 7.5 Billion dollar powerhouses of Hallmark and American Greetings.
They're using a Netflix type delivery system and modern technology to take all the hassle out of sending a greeting card or gift. No more trips to the post office. No more trips to the mall. It's a lot more convenient and you can even personalize your cards with your photos and handwriting.
Businesses love it because they can automate their cards to their clients. They can do mass mailings to prospects. They can setup referral programs and use this technology to send gift cards as thank yous to clients.
This business is called Send Out Cards. It is a game changer in the greeting card business. The owners of 5 Hallmark stores (they've asked their names to be withheld) have switched. They shut down their stores and invested in this business instead.
What is this business?
Check it out. You don't want to miss out on this opportunity.
You don't want to be kicking yourself in 5 or 10 years for not getting involved!
Touch points are the amount of interactions you have with a potential client, customer or consumer Touch points include the first face to face conversation or the over the phone conversation, You then have static touch points which include your business cards, flyers, print ads in printed publications such as local papers, national papers, magazines etc. There are now the internet touch points which would include your Facebook profile, Facebook business page, Twitter tweets, your website, blogs or video and traditional emails. Utilising extra touch points such as a greeting card, postcard or handwritted letter are more traditional touch points that often get over looked for the more high tech opportunities.
Every time you have the opportunity to touch your potential client customer or consumer it is the opportunity to win them over into becoming a purchasing client, customer or consumer. When you have the ability to analyze your touch points you maximise the positive interaction. This also lends it's self for you to have the abiliity to turn your new customer into a promoter of your business be it product or service.
Have you counted how many touch points you have in your business? Have you identified the ones that are a positive interaction? Have you identified the ones that may need a little work? Are their touch points you are missing? Touch points are the points to which you stand head and shoulders above your competitor.