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Not Saying Thank You Hurts Your Business More Than You Think

12/12/2012

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How do you communicate with your customers?

Do you send thank you cards to your clients?

Did you know that not saying thank you to a customer hurts your business more than saying thank you helps.

Let me say that again.

Not saying thank you hurts your business more than saying thank you helps.

What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us.  They expect us to at least acknowledge and thank them.

If I buy a house, I expect a thank you.

If I buy a car, I expect a thank you.

If I buy a Snickers I don't necessarily expect a thank you.

Big ticket items = increased expectations

If you don't send thank you cards to your clients, do you know what they are thinking?

They are thinking you don't care about them!

Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them.

Here is a simple solution I found to let my customers know I care about them.

www.leescardsonline.com

For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them.

How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year?

If so watch this 3 minute video for more information:

www.leescardsonline.com

Once you watch the video, email me back and I'll be happy to help you get started.

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Appreciation IS Booming In Business

6/12/2012

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WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.

Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards 

Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.

Once a user logs on to SendOutCards   subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.

Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.

The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper.  Mailing time differs according to the postal service within the country in which the recipient lives.

Receiving an emailed link to an on-line  e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed.  Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.

SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are.  You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.

The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.

People feel underappreciated. 68% of customers move away from a business due to percieved indifference.

This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.

SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.

To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.

Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.

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Want more referrals for your business?

1/2/2012

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Want more referrals for your business?

Happy customers = More referrals (It's that easy!)

Nothing leads to referrals better than a satisfied customer.  Happy customers are going to go out of their way to tell people about your business.

So how do we develop happy customers?

Join me for our webinar series on 40 Ways to Grow Your Business.

We discuss 14 strategies for developing happy, loyal, customers.

http://www.40waystousecards.com/leecummins

These are free webinars you can join to learn strategies for:

- Growing your prospect list
- Expanding your network
- Developing customer loyalty
- Generating repeat business
- Increasing customer referrals

Register for our next webinar at:

http://www.40waystousecards.com/leecummins

If you're a business person or sales professional I know you'll find these webinars useful

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Fortune Is In The Follow Up

18/8/2011

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80% Of Sales Are Made On the 5th to 12th Contact

Do you ever wonder why some people are more successful than others?

The old saying "Fortune Is In The Follow Up" is as  important if not more important today as it has always been.  48% of  people that are in sales or business never follow up with a prospect.
 A staggering 25% make a second contact and then stop.
If you consider that only 2% of sales are made on the first contact and 10% of sales are made on the forth contact.  Yet, 80% of sales are made between the 5th and 12th contact.

With the advent of the internet and emails staying in contact can be much easier and cost effective than strategies of years gone by.  Keeping in contact and staying top of mind is imperative to today's business market.  Do you have an effective top of mind strategy in your business?  How do you keep in contact with your potential clients, customers or consumers?


7 Top Contact Strategies For Your Business

  1. Email Newsletters - yes our in-boxes do get a hammering with email newsletters, however as a cost effective marketing option for SME's it can create regular contact with your database.  Consider how often you wish to connect, what do you need to communicate, is the information valuable to your database.  Keep consistent with your sending pattern.  Keep the 80/20 rule in mind.  80% information, 20% sales.  A service like Mail-chimp offers a very cost effective service for a small to medium database, larger databases there is a minimal fee.  mail-chimp also allows the sender to gather statistical information on their open rates, click throughs etc.  Mail-chimp also has very strict spamming boundaries so you are covered with spamming, unsubscribes etc.
  2. SMS Messages- sending an SMS again is cost effective for a small database and is instant.  If you have a quick 140 character message for a call t action then SMS text messaging can be a very cost effective option.
  3. Direct Email - sending an email directly to a potential client, customer or consumer allows a more personal style of communication and can be done directly through your mail account without having to use a 3rd party provider.  Be sure to add an unsubscribe button if you are sending to a full database.  This is a legal requirement.
  4. Video Emailing - if you really want to get personal and add some variety to an email then video emailing is a very cost effective medium.  You can also send one video email to many.  Again, you can receive statistical information to see if your message is getting out there.  I use a program called Eyejot which offers a low cost video email service.  The recipient can open the video in their usual web browser without having to download third party applications.  These days with the Iphone/smartphone you can also send video MMS or Facetime
  5. The Old Fashioned Phone Call  - crazy as it may sound there are some of us out there that would really love to hear from you.  There are so many forms of technology these days that the ways to connect are really limitless including all the social media sites.  Some of our clients, customers and consumers are auditory and for them a video is great they can listen, but a good old fashioned phone call can be so much better.  When was the last time you picked up the phone and connected with someone instead of using an email, txt message or Facebook?  A phone call can get to the bottom of things quickly, spark interaction and conversation that can lead to all matters of business and connection.   If your target market are home business based, stay at home Mum's or sole traders then you could just change someones day with a simple phone call.
  6. Handwritten Note or Card - when you go to the mailbox do you dread seeing the envelopes with windows?  I know I do, do your clients feel the same way?  How would they feel if your next form of contact was a beautiful handwritten note or card?  A card that says 'thanks for the referral', 'pleasure doing business with you', 'let's catch up for a coffee', 'happy birthday', 'been thinking of you'.  How fabulous would that make them feel?  How many businesses have you received a handwritten note or card from in the last 6 months?  Are they top of mind?  I bet you could count them on one hand.  How many businesses haven't acknowledged you for your business or service?  I bet you run out of fingers and toes!  I use a fabulous program in my business that is cost effective and convenient to use.  This is how I stay top of mind in conjunction with my complete marketing and relationship building strategy.
  7. Holding/Hosting An Event - hosting your own event is another way of staying top of mind, keeping in contact with many and building relationships.  An event could be anything from an informal coffee morning, a training or workshop, cinema evenings, networking events or a meet-up for your area.   Hosting an event gives you the opportunity to stay connected through the 4 stages being:  invitation stage, the connection stage, the event stage and the follow up stage.  Event hosting can be a cost effective and fulfilling process.
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Clarity Coaching PO Box 177, Patterson Lakes, VIC 3197 Mob: 0400 862 793 E: claritycoaching@bigpond.com
Part of the Connect Her Group 
Clarity Coaching: Est: 2008   |     Connect Her Est: 2019 
  • Home
  • About Lee
    • Qualifications
    • Testimonials
  • Services
    • EFT Tapping
    • Personality Profiling
    • Coaching >
      • Kickstart
      • Coaching Fees
  • Women's Networking
  • Clarity Blog
  • Contact Us
  • Shop
    • Affiliate Program
    • Healthy Choices
    • Send A Free Card
    • Stream Marketing
    • Premium Client Gifts
  • FREE GIFT