WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
I have always been an avid reader right back since being a young child. I did give reading a spell for a little while but only because I could never find the time, or when I did have some time to spare the book wasn’t with me. Then.... I discovered Kindle on the Ipad, I am now back reading at a furious pace.
I love the selection of books, I love the fact that whilst hubby is watching footy I can be in the same room with the backlit Ipad and read my book. Now I have the time and a world of books at my fingertips.
Just recently I added to my collection the book ‘The Magic’ by Rhonda Byrne also known for ‘The Secret’. So far I have been like a sponge reading page by page, chapter by chapter. What an amazing book. One of the chapters suggests waking every morning and being thankful what the day lies ahead and saying ‘thank you, thank you, thank you three times.
Along with doing the suggestions after each chapter I have also been participating in the 30 Day Gratitude Challenge. Since adopting more of a gratitude and thank you nature to the beginning of my day, I have seen remarkable shifts in my well-being, my health and my thinking.
It is a well documented, scientific, fact that coming from a ‘good place’ , a place of gratitude, appreciation and thankfulness the feel good hormone, Serotonin increases. Also, if you give someone a gift, compliment or a gesture of gratitude, their levels of Serotonin rise. Amazingly, anyone in the room witnessing this act of gratitude, goodwill or thankfulness also sees a significant rise in their Serotonin levels.
Who would you like to give the gift of a rise in the feel good hormone? Everyone benefits, imagine if all of Australia, or might I suggest the world had a lift in Serotonin every day, would the world be the same place today as it was yesterday?
Recently, I pondered this question.... For me a customer service experience starts on the day you first make the connection with a potential client or customer. That’s right, even before they have purchased from you. The whole interactive experience for a potential client or customer starts from the very first connection. This is the time that your first impression counts whether it is a face to face meeting, a phone conversation, email or over the internet. That first impression can be a lasting one.
A month or so ago, I purchased a product from a major Telco player. My initial connection with the company went seamlessly and the service I received was impeccable. What happened preceding that initial interaction was where the whole customer service experience came unstuck. I had inadvertently purchased a faulty product. A few days after purchasing the product and about to use it I realised my product was faulty. Returning to the place of purchase (with receipt in hand) I was sent on what could only be described as a 7 day run around. After a humiliating and disturbing interaction with the store manager I then took it in my own hands to go farther up the ladder. Now, the outcome although long winded was a suitable outcome and the service from ‘up the ladder’ was exceptionally good.
This example shows that customer interaction, relations and service are on-going from the point of enquiry through to the purchase of a product or service and the on-going relationships. Just because the purchase has been secured doesn’t mean the customer service interaction should be removed or forgotten.
In my business even after a client has finished a particular service the interaction continues. The interaction can come in many different formats according to the particular client. Interaction can include a ‘thank you for your business’ card, a follow-up phone call, email or letter. It totally depends on the client and the service that has been provided for that particular client. Follow up and providing a great if not exceptional customer service experience can be a simple cost effective solution to on-going product or service purchases, receiving referrals and being kept top of mind.
Do you have a great customer service solution for your business? Do you show gratitude to your clients, customers or consumers? If you would like to know more about a terrific referral/gratitude system, give me a call or email me.
Why not share a customer service experience.....
Boy, can you believe we are already into the second half of the year? Just the other day a friend of mine called me who I hadn’t spoken to for a few months. Both of us had been busy with life in general so our regular coffee or phone catch up had been postponed. We both asked the other “so, what’s been happening?” After hearing how her little baby just turned one and is walking along with a variety of other fabulous updates it was my turn.
I mentioned how hubby and I had headed off at Easter for a trip in our campervan, I had been to Cairns for work, a trip to Perth to spend time with the family and then what had been happening on the work front I realized the last few months had passed by very quickly.
Once I got off the phone I sat down and started to make a list of all the fabulous things that I had done over the last 6 months. It was quite amazing when you start listing all the wonderful things you get to do in life, the opportunities that present themselves, the fabulous people you get to connect with. Sometimes we get so caught up in the rush it is hard to see the wood for the trees. You get so caught up that you forget to take the time to appreciate all the wonder that makes up your daily life.
I have decided that every three months I am going to create a gratitude list. A list of all the wonderful experiences, opportunities and people I am grateful to have connected with. It is amazing how lucky and truly blessed we are to have all this experience.
Do you have a gratitude list? Have you thought about creating a gratitude list? I would love to hear what you are grateful for in your life.