Category:

Not Saying Thank You Hurts Your Business More Than You Think

12/12/2012

How do you communicate with your customers?

Do you send thank you cards to your clients?

Did you know that not saying thank you to a customer hurts your business more than saying thank you helps.

Let me say that again.

Not saying thank you hurts your business more than saying thank you helps.

What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us. They expect us to at least acknowledge and thank them.

If I buy a house, I expect a thank you.

If I buy a car, I expect a thank you.

If I buy a Snickers I don't necessarily expect a thank you.

Big ticket items = increased expectations

If you don't send thank you cards to your clients, do you know what they are thinking?

They are thinking you don't care about them!

Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them.

Here is a simple solution I found to let my customers know I care about them.

www.leescardsonline.com

For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them.

How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year?

If so watch this 3 minute video for more information:

www.leescardsonline.com

Once you watch the video, email me back and I'll be happy to help you get started.

0 Comments

Don't Be A Turkey This Christmas SeasonGobble Back Your Time

27/11/2012

0 Comments

After a wonderful three week holiday I am finally back and bouncing off the walls to get everything done before the silly season is upon us. My holiday this year really taught me the value of slowing down and re-connecting with life and my hubby. Weeks before the holiday we were running around working 6 and 7 days a week to be able to walk away from our multiple businesses. Being on holiday and having the luxury of reading a novel, whale watching, sitting by a pool or browsing through country markets brings you back to why time is so precious.

I'm writing to introduce you to a tool I'm using that I thought you might like to try. It's old fashioned, but has a 100% open rate.

It can help you recognize your team members, and stay in touch with your customers, thanking them or showing them new items that are available; and might even help you increase your Christmas sales or your recruiting efforts. If that sounds intriguing to you, hit REPLY and put "100% Open Rate" and I'll fill you in.

was working with a client just before I went away and we worked out using this time and cost efficient tool we saved her business in TIME ALONE! a whopping $1661.66c Can you afford to not find out more? This system puts you ahead of your competitor time and time again not only in time savings but a 100% OPEN RATE.

The fabulous thing about this tool is not only can you use it in a business environment you can use it for family and friends. My family all live in WA and it can be hard to keep up to date and in contact with them, This system is so great and gives you back so much time back, I saved myself about 5 hours this morning.

If you want to see how you can gobble back your time this Christmas and use this amazing tool, hit REPLY and put in "Gobble Back Time"

0 Comments

Fortune Is In The Follow Up

18/8/2011

1 Comment

80% Of Sales Are Made On the 5th to 12th Contact

Do you ever wonder why some people are more successful than others?

The old saying "Fortune Is In The Follow Up" is as important if not more important today as it has always been. 48% of people that are in sales or business never follow up with a prospect.
A staggering 25% make a second contact and then stop.
If you consider that only 2% of sales are made on the first contact and 10% of sales are made on the forth contact. Yet, 80% of sales are made between the 5th and 12th contact.

With the advent of the internet and emails staying in contact can be much easier and cost effective than strategies of years gone by. Keeping in contact and staying top of mind is imperative to today's business market. Do you have an effective top of mind strategy in your business? How do you keep in contact with your potential clients, customers or consumers?

7 Top Contact Strategies For Your Business

Email Newsletters - yes our in-boxes do get a hammering with email newsletters, however as a cost effective marketing option for SME's it can create regular contact with your database. Consider how often you wish to connect, what do you need to communicate, is the information valuable to your database. Keep consistent with your sending pattern. Keep the 80/20 rule in mind. 80% information, 20% sales. A service like Mail-chimp offers a very cost effective service for a small to medium database, larger databases there is a minimal fee. mail-chimp also allows the sender to gather statistical information on their open rates, click throughs etc. Mail-chimp also has very strict spamming boundaries so you are covered with spamming, unsubscribes etc.
SMS Messages- sending an SMS again is cost effective for a small database and is instant. If you have a quick 140 character message for a call t action then SMS text messaging can be a very cost effective option.
Direct Email - sending an email directly to a potential client, customer or consumer allows a more personal style of communication and can be done directly through your mail account without having to use a 3rd party provider. Be sure to add an unsubscribe button if you are sending to a full database. This is a legal requirement.
Video Emailing - if you really want to get personal and add some variety to an email then video emailing is a very cost effective medium. You can also send one video email to many. Again, you can receive statistical information to see if your message is getting out there. I use a program called Eyejot which offers a low cost video email service. The recipient can open the video in their usual web browser without having to download third party applications. These days with the Iphone/smartphone you can also send video MMS or Facetime
The Old Fashioned Phone Call - crazy as it may sound there are some of us out there that would really love to hear from you. There are so many forms of technology these days that the ways to connect are really limitless including all the social media sites. Some of our clients, customers and consumers are auditory and for them a video is great they can listen, but a good old fashioned phone call can be so much better. When was the last time you picked up the phone and connected with someone instead of using an email, txt message or Facebook? A phone call can get to the bottom of things quickly, spark interaction and conversation that can lead to all matters of business and connection. If your target market are home business based, stay at home Mum's or sole traders then you could just change someones day with a simple phone call.
Handwritten Note or Card - when you go to the mailbox do you dread seeing the envelopes with windows? I know I do, do your clients feel the same way? How would they feel if your next form of contact was a beautiful handwritten note or card? A card that says 'thanks for the referral', 'pleasure doing business with you', 'let's catch up for a coffee', 'happy birthday', 'been thinking of you'. How fabulous would that make them feel? How many businesses have you received a handwritten note or card from in the last 6 months? Are they top of mind? I bet you could count them on one hand. How many businesses haven't acknowledged you for your business or service? I bet you run out of fingers and toes! I use a fabulous program in my business that is cost effective and convenient to use. This is how I stay top of mind in conjunction with my complete marketing and relationship building strategy.
Holding/Hosting An Event - hosting your own event is another way of staying top of mind, keeping in contact with many and building relationships. An event could be anything from an informal coffee morning, a training or workshop, cinema evenings, networking events or a meet-up for your area. Hosting an event gives you the opportunity to stay connected through the 4 stages being: invitation stage, the connection stage, the event stage and the follow up stage. Event hosting can be a cost effective and fulfilling process.

1 Comment

Not Saying Thank You Hurts Your Business More Than You Think

Don't Be A Turkey This Christmas SeasonGobble Back Your Time

Fortune Is In The Follow Up

Archives

Categories