Times Are A Changing A BIG Happy New Year to you and yours. I really feel 2013 is a year for greatness and year for growth for all. From November of 2012 I spent countless hours revising my business over the last 12 months. I checked out what worked, what could be improved and what was a challenge. I do this every year in my business, I almost go into a hibernation state as I work through the ups and the challenges for the last 10 - 12 months. You will notice the newsletter has had a change of colour and layout. You may also notice the heading has significantly changed. My reevaluation of my business and core strengths invited me to re-access my business style and service. I now have incorporated the areas of my business under one umbrella making it easier to distinguish each part. This was a huge challenge and exciting at the same time. Are you in the process of re-evaluating your business and your life? How did you go about the process? Are you still in the process? If you are stuck and would like to share your challenges please contact me for a complimentary 15 minute action traction session.
The ABC's of Great People SkillsI am a very fortunate person, I am surrounded by amazing people who have come into my life just at the right time. One of those people is Dawn Billings, CEO & Founder of Heart Link Network International and renowned Author. One of the books Dawn co-wrote is the ABC's of Great People Skills a great read that is to the point and an easy read. I really wanted to share the A-Z with you. When you read each line it really starts you thinking. Such a timely reminder as we start our journey into 2013.
Please enjoy this small excerpt from Dawn Billings:
Consider other’s feelings.
Don’t make fun.
Envision the future.
Forgive dumb people.
Hate or Hope.
Keep your faith.
Make room for diversity.
Push yourself, not others.
Stop the Violence.
X-pand your views.
Yes you can!
Zero is a number, not a name.
How do you communicate with your customers?
Do you send thank you cards to your clients?
Did you know that not saying thank you to a customer hurts your business more than saying thank you helps.
Let me say that again.
Not saying thank you hurts your business more than saying thank you helps.
What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us. They expect us to at least acknowledge and thank them.
If I buy a house, I expect a thank you.
If I buy a car, I expect a thank you.
If I buy a Snickers I don't necessarily expect a thank you.
Big ticket items = increased expectations
If you don't send thank you cards to your clients, do you know what they are thinking?
They are thinking you don't care about them!
Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them.
Here is a simple solution I found to let my customers know I care about them.
For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them.
How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year?
If so watch this 3 minute video for more information:
Once you watch the video, email me back and I'll be happy to help you get started.
WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
Touch points are the amount of interactions you have with a potential client, customer or consumer Touch points include the first face to face conversation or the over the phone conversation, You then have static touch points which include your business cards, flyers, print ads in printed publications such as local papers, national papers, magazines etc. There are now the internet touch points which would include your Facebook profile, Facebook business page, Twitter tweets, your website, blogs or video and traditional emails. Utilising extra touch points such as a greeting card, postcard or handwritted letter are more traditional touch points that often get over looked for the more high tech opportunities.
Every time you have the opportunity to touch your potential client customer or consumer it is the opportunity to win them over into becoming a purchasing client, customer or consumer. When you have the ability to analyze your touch points you maximise the positive interaction. This also lends it's self for you to have the abiliity to turn your new customer into a promoter of your business be it product or service.
Have you counted how many touch points you have in your business? Have you identified the ones that are a positive interaction? Have you identified the ones that may need a little work? Are their touch points you are missing? Touch points are the points to which you stand head and shoulders above your competitor.
Whether you are a small to medium business owner, solopreneur, network marketer or on-line marketer there are times where we find ourselves hiding out in our business. Daily grind, regular tasks, product creation, clients, and all the other things that come with being a business owner can drive us further and further into our business and further and further away from connecting with others.
By driving ourselves further away from connecting with others we are really doing an injustice to our business and ultimately to ourselves. We human’s are creatures of connection; we love to connect with other human beings.
There are a multitude of benefits to getting out and about and connecting with others, including:
· Refresh our ideas
· Personal invigoration
· Enhancing our knowledge base
· Opening up opportunities both personally and professionally
· Gaining new perspectives
There are several ways we can get out and about that can be cost effective and easy to implement:
· Attending networking events
· Business owners informal meetings
· Skype meetings
· Mastermind groups
· Attending seminars and live events
· Attending community projects
· Attending local commerce chapter meetings
Before attending it is wise to set an objective as to what your purpose for attending the event maybe. It could be anything from making a new business connection through to gleaning a new idea for your business, the list is endless.
Aim for at least one event per week for a minimum of one hour, this should get you kick started into getting out of your business and into making some valuable lasting connections. Set 2011 to be your year for social interaction and out of hibernation.
Finally, Just Do It!
Over the last few months I have run some free webinars, seminars, spoken at events and then there is the podcast channel. After any one of these events, etc I get phone calls & emails from listeners, viewers, participants asking for a little more information.
Most of the phone calls and emails start off a little awkwardly as they are to find out a little more information, a tip, trick or some techy stuff.
I really enjoy sharing information and helping other small to medium business owners. It is what I do!
I was driving along yesterday after a meeting and I had a brain wave hit me BIG TIME!!!!!!! What if I could offer regular subscribers to my podcasts, newsletters, webinars and participants of my seminars the ability to contact me for information, tricks, tips and techy stuff?
Now, like you a run a business so time is of the essence. So here is what I am proposing. Every Friday morning, my mobile and email is available to access me for a Favour For You Friday. During 10am - 11am every Friday I make myself available to answer any questions you may have on anything and everything around low to no cost marketing, social media, podcasts, video production, product creation - all the areas I specialize in. Now to make it fair, I will have to limit the calls to 10 minutes and emails responded to within 48 hours. This time is my Favour For You Friday.
These calls are obligation free. So....... how to take up my offer of Favour For You Friday, I hear you ask.
Mobile: 0400 862 793
Email: Claritycoaching@bigpond.com -Subject: Favour For You Friday
If you are a member of Secrets Exposed With Clarity - I am doubling your time, that's right your favour For You Friday has doubled to a 20 minute phone call!
You are probably thinking, this is too good to be true, what's the catch. Well, I am being a little selfish, you see the questions you ask me help me when I am putting together more free webinars and creating more products. I could send you to an on-line survey company, but that doesn't help you only me. I want both of us to gain from my offer. I get my information and so do you! Favour For You Friday's are running as of tomorrow right through to the end of November.
If the feedback from you is you want this service regularly then there is no reason it can't continue. I would love to hear your thoughts.