 Have you ever woken up in a funk, angry, upset or frustrated and you don’t know why? Maybe, you woke up feeling on top of the world only to thrown into anger or irritation by a simple act. How about if you could turn your day back into a great day with 5 words?
I remember one day I woke up feeling great, I had a networking event to attend and I was looking forward to seeing the regular crew. After the meeting I had a scheduled meeting with one of my top clients, I was looking forward to lunch with them. Now this is where the ‘feeling’ started to turn south. Just before walking out the door I noticed a spot I had missed with my makeup. I grabbed the bottle and shook it, it then preceded to flick globs of makeup over my nice top. BOOM! Mood changed, it was one of my favourite tops and I needed to now go and get changed, this made me late. Running out the door so I wouldn’t be late I inadvertently left my planner behind with pertinent information in it for both meetings. This I was to find out until my first meeting. As I was running late, I seemed to catch every red light, had people cut me off and couldn’t find a parking spot and I was now super late for my first meeting. At this point I could have rushed out of my car and continued on to my meeting that I was already late for anyway. Instead I chose to sit in my car, calm down, message the host and let them know I am no far away and have been caught in traffic. Does this scenario sound like something you have experienced? The story may be different but the feelings and frustration, anger or anxiety may be similar to your situation. Those few minutes of gathering my thoughts and sitting in calmness was all I needed to turn my day around. Now I did mention you can turn your day around with 5 simple words. This is what I do if I am faced with a situation like the morning I described to bring back calm, peace and reduce anger and anxiety or frustration. Only do this when it safe to do so. Don’t even attempt this while you are driving.
Now, back to my morning, taking 5 – 10 minutes to do this “Calmness & Clarity” exercise put me back into a fabulous mood, I enjoyed my networking meeting and seeing everyone even though I was late. My client meeting went smooth and super fantastic. EFT can assist with creating positive outcomes, reduce frustration and clear blocks, have a chat with Lee to find out more.
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How do you communicate with your customers?
Do you send thank you cards to your clients? Did you know that not saying thank you to a customer hurts your business more than saying thank you helps. Let me say that again. Not saying thank you hurts your business more than saying thank you helps. What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us. They expect us to at least acknowledge and thank them. If I buy a house, I expect a thank you. If I buy a car, I expect a thank you. If I buy a Snickers I don't necessarily expect a thank you. Big ticket items = increased expectations If you don't send thank you cards to your clients, do you know what they are thinking? They are thinking you don't care about them! Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them. Here is a simple solution I found to let my customers know I care about them. www.leescardsonline.com For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them. How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year? If so watch this 3 minute video for more information: www.leescardsonline.com Once you watch the video, email me back and I'll be happy to help you get started. WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world. Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages. Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card. The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives. Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card. SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops. The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings. People feel underappreciated. 68% of customers move away from a business due to percieved indifference. This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business. SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative. To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service. Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds. After a wonderful three week holiday I am finally back and bouncing off the walls to get everything done before the silly season is upon us. My holiday this year really taught me the value of slowing down and re-connecting with life and my hubby. Weeks before the holiday we were running around working 6 and 7 days a week to be able to walk away from our multiple businesses. Being on holiday and having the luxury of reading a novel, whale watching, sitting by a pool or browsing through country markets brings you back to why time is so precious.
I'm writing to introduce you to a tool I'm using that I thought you might like to try. It's old fashioned, but has a 100% open rate. It can help you recognize your team members, and stay in touch with your customers, thanking them or showing them new items that are available; and might even help you increase your Christmas sales or your recruiting efforts. If that sounds intriguing to you, hit REPLY and put "100% Open Rate" and I'll fill you in. was working with a client just before I went away and we worked out using this time and cost efficient tool we saved her business in TIME ALONE! a whopping $1661.66c Can you afford to not find out more? This system puts you ahead of your competitor time and time again not only in time savings but a 100% OPEN RATE. The fabulous thing about this tool is not only can you use it in a business environment you can use it for family and friends. My family all live in WA and it can be hard to keep up to date and in contact with them, This system is so great and gives you back so much time back, I saved myself about 5 hours this morning. If you want to see how you can gobble back your time this Christmas and use this amazing tool, hit REPLY and put in "Gobble Back Time" Do you wish you could have invested in iTunes, Amazon.com, or Netflix when they launched? What do these businesses have in common? They all were game changers. Amazon.com revolutionized the way we shop for books. Borders, Barnes & Noble and the other booksellers stopped expanding and started closing stores. iTunes changed the way we buy music. I bet you'd have a hard time even finding a record store anymore! Most record sales are digital thanks the way Apple revolutionized the music business. Netflix was a game changer in the video business. It's hard to find a local video store any more. Many of the franchise video stores have closed down. Blockbuster went bankrupt and was bought buy Dish Network for peanuts. What do these businesses have in common? They used technology to deliver the same service better, cheaper, and most importanly in a more convenient way. Anyone who invested in Apple, Amazon, or Netflix is happy they did. These businesses are now dominating their industry. I wish I had the foresight to invest in them 5 or 10 years ago. What if there was a new home business that was doing the same thing? Would you want to be a part of a business like that? http://www.remembergreetingcards.com/opportunity/leecummins There is a new business that is taking the Netflix style of business to greeting cards. This company is working to overthrow the 7.5 Billion dollar powerhouses of Hallmark and American Greetings. They're using a Netflix type delivery system and modern technology to take all the hassle out of sending a greeting card or gift. No more trips to the post office. No more trips to the mall. It's a lot more convenient and you can even personalize your cards with your photos and handwriting. Businesses love it because they can automate their cards to their clients. They can do mass mailings to prospects. They can setup referral programs and use this technology to send gift cards as thank yous to clients. This business is called Send Out Cards. It is a game changer in the greeting card business. The owners of 5 Hallmark stores (they've asked their names to be withheld) have switched. They shut down their stores and invested in this business instead. What is this business? http://www.remembergreetingcards.com/opportunity/leecummins Check it out. You don't want to miss out on this opportunity. You don't want to be kicking yourself in 5 or 10 years for not getting involved! I have always been an avid reader right back since being a young child. I did give reading a spell for a little while but only because I could never find the time, or when I did have some time to spare the book wasn’t with me. Then.... I discovered Kindle on the Ipad, I am now back reading at a furious pace.
I love the selection of books, I love the fact that whilst hubby is watching footy I can be in the same room with the backlit Ipad and read my book. Now I have the time and a world of books at my fingertips. Just recently I added to my collection the book ‘The Magic’ by Rhonda Byrne also known for ‘The Secret’. So far I have been like a sponge reading page by page, chapter by chapter. What an amazing book. One of the chapters suggests waking every morning and being thankful what the day lies ahead and saying ‘thank you, thank you, thank you three times. Along with doing the suggestions after each chapter I have also been participating in the 30 Day Gratitude Challenge. Since adopting more of a gratitude and thank you nature to the beginning of my day, I have seen remarkable shifts in my well-being, my health and my thinking. It is a well documented, scientific, fact that coming from a ‘good place’ , a place of gratitude, appreciation and thankfulness the feel good hormone, Serotonin increases. Also, if you give someone a gift, compliment or a gesture of gratitude, their levels of Serotonin rise. Amazingly, anyone in the room witnessing this act of gratitude, goodwill or thankfulness also sees a significant rise in their Serotonin levels. Who would you like to give the gift of a rise in the feel good hormone? Everyone benefits, imagine if all of Australia, or might I suggest the world had a lift in Serotonin every day, would the world be the same place today as it was yesterday? Relationship marketing has been around for centuries. Marketing for your business has changes so much in last 5 to 10 years through the prevalent use of social media, the internet and technology. However, relying on social media and technology to build relationships with your clients, customers and potential clients and customers can see relationship marketing take somewhat of a back seat. Relationship marketing is people to people, not computer to computer. Yes, you can engage through social media and some great business is done using social media as a tool; however the relationships that you build and create using these tools cannot be under-estimated.
When we nurture on-line relationships to carry over in off-line relationships this is where the magic begins. When we engage people, nature relationships and build both on and off-line relationships this is where you can have a client for life. Considering engaging with your on-line friend’s ones you find a connection with and then slowly bring this to an off-line connection you will find a higher level of engagement. Relationship marketing is also about the follow up, connections and support you encounter with the people you meet. Entertain the idea of becoming the connector within your circle of influence. Connecting business to business, people to people and being the 'go to' person will help to nurture your relationships. In time you will start to see referrals build, connections flourish and business multiply just through the process of relationship marketing. Is it new, certainly not! Relationship Marketing has been around for centuries, sometimes we just lose site of the value of the relationship and get caught up in fast paced technology. When was the last time you went to a networking event? Picked up the phone, sent a card or arranged a coffee meeting? On a scale of 1 to 10 where does your relationship marketing fit within your personal life and business? Want more referrals for your business?
Happy customers = More referrals (It's that easy!) Nothing leads to referrals better than a satisfied customer. Happy customers are going to go out of their way to tell people about your business. So how do we develop happy customers? Join me for our webinar series on 40 Ways to Grow Your Business. We discuss 14 strategies for developing happy, loyal, customers. http://www.40waystousecards.com/leecummins These are free webinars you can join to learn strategies for: - Growing your prospect list - Expanding your network - Developing customer loyalty - Generating repeat business - Increasing customer referrals Register for our next webinar at: http://www.40waystousecards.com/leecummins If you're a business person or sales professional I know you'll find these webinars useful Recently, I pondered this question.... For me a customer service experience starts on the day you first make the connection with a potential client or customer. That’s right, even before they have purchased from you. The whole interactive experience for a potential client or customer starts from the very first connection. This is the time that your first impression counts whether it is a face to face meeting, a phone conversation, email or over the internet. That first impression can be a lasting one.
A month or so ago, I purchased a product from a major Telco player. My initial connection with the company went seamlessly and the service I received was impeccable. What happened preceding that initial interaction was where the whole customer service experience came unstuck. I had inadvertently purchased a faulty product. A few days after purchasing the product and about to use it I realised my product was faulty. Returning to the place of purchase (with receipt in hand) I was sent on what could only be described as a 7 day run around. After a humiliating and disturbing interaction with the store manager I then took it in my own hands to go farther up the ladder. Now, the outcome although long winded was a suitable outcome and the service from ‘up the ladder’ was exceptionally good. This example shows that customer interaction, relations and service are on-going from the point of enquiry through to the purchase of a product or service and the on-going relationships. Just because the purchase has been secured doesn’t mean the customer service interaction should be removed or forgotten. In my business even after a client has finished a particular service the interaction continues. The interaction can come in many different formats according to the particular client. Interaction can include a ‘thank you for your business’ card, a follow-up phone call, email or letter. It totally depends on the client and the service that has been provided for that particular client. Follow up and providing a great if not exceptional customer service experience can be a simple cost effective solution to on-going product or service purchases, receiving referrals and being kept top of mind. Do you have a great customer service solution for your business? Do you show gratitude to your clients, customers or consumers? If you would like to know more about a terrific referral/gratitude system, give me a call or email me. Why not share a customer service experience..... |
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