According to NeilsonWire the top Social Media websites in Australia for 2009 are Facebook with a 75% following, YouTube with a 70% following and Wikipedia with 65%. MySpace had a 48% following and Twitter just 35%. Don't let the 35% figure of Twitter fool you as the application has grown by 400% according to the latest report on the NeilsonWire Website. 38% of users also interacted with a brand using social media.
Looking at these figures to me it really indicates that small to medium enterprises need to embrace the social media avenues to stay in touch with their clients, customers and strategically aligned businesses.
I know for myself I have had some extremely positive results using social media for business. I have been fortunate enough to have some fabulous networking opportunities come my way which would not have happened with tradional marketing of my business. I have also had interaction with other businesses that has lead me to be invited to be a guest presenter. These opportunities were only possible through my business being seen and being at the right place at the right time, by the right person. Six - eight months ago my business would not have been at the right place, at the right time and seen by the right person, I just wasn't there. Besides my website and a few on-line directories my on-line presence was limited.
With social media sites growing in Australia Mr and Mrs Small to Medium Business Owner need to ask themselves the key question........... Are you media ready for Social and Tradional Media?
Mastering Media With Clarity - 21st April 2010 (See Events Page)