The one place I don't 'wing' it, is when I am on air on my radio program. I have on occasions and after listening to the replay I can certainly hear the differene in my shows. I always make sure I prepare ahead of time. I even prepare for little unexpected surprises.
If you are going to be interviewed on radio, TV or for a print article then I can not stipulate the importance of being prepared. It is imperative to be able to determine the preparation you will need to undertake to be able to execute professionalism and show your business and you in the best possible light.
I think the most important point to consider is confirming the date, time and the location of the interview.
I remember recently I had a guest planned for my radio program. The program runs from 9.00 am to 11.00am every Monday morning. My guest was scheduled in the studio to be interviewed directly after the 9.00 am news. At 9.30am when I could leave the panel and make a call I finally got through to her. For some reason she thought it was after the 11.00am news. Now my show doesn't go to air in that time slot, I don't know what went wrong at the guests end.
We agreed that she could make it and be interviewed after the 10.00am news. (I did 'wing' it for about 30 minutes I must admit). Anxiously I waited and finally my guest arrived at 10.47am. Now do you think I was happy? Uh huh, no way! I had promoted the guest, her business and how thrilled I was to have her on the show for the last few weeks.
Forgetting how frustrating it was for me, what did this person's clients think? What were the audience thinking? Did this instill a level of trust and confidence? I think not.
The morale of this story is..............failing to prepare is preparing to fail.......... If this is your big chance to promote you and your business do everything in your power to get it right, the first time as there may not be a next time.
By the way, the guest had a 10 minute quick interview and I have never invited her back on the show. What a fabulous opportunity her and her business missed, through failing to prepare.
I would love to hear your comments where you have failed to prepare but you have been able to recover with a great outcome.