- Mobile app's can make life so much easier, can help you save time and money. So keep an eye out for apps that allow you to do business from 00anywhere, such as the CardMunch app from LinkedIn. I use the app all the time. Whenever I meet someone, I add their business card to the app, I always have their details with me so if the need arises, I can recommend them and their business.
- Dropbox is a free service which allows you to store your photos, documents, videos and audios. There is also a share facility, so you can share wtih clients, family members, team members or 3rd party service providers, such as your accountant, lawyer, business coach etc. www.dropbox.com
- Maximise the use of your email signature by adding links to your website, service or offers. Don't forget to add a postal address to your signature, it makes you look professional that there is a place the business is being conducted. I always include my PO Box address to my signature. Avoid logos and pictures as sometimes your email can make it's way into the spam or junk inbox due to the graphics.
- Show it don't say it. Have you seen video email? This is a fabulous way to share you and your message through email. You can fit double the amount of information into a video email through the use of voice rather than the written word. Around 87% of recipients will watch until the end. How many read a complete email? I use a fabulous system when I ahve a big announcement or a widly exciting opportunity. www.premiumvideotalk.com
- Finally be remembered not deleted. Whenever I meet someone or connect with someone if I have sufficient details I send a 'nice to meet you' card. If I know their birthday I suprise them with a personalised birthday card. Using this system you and your business can be kept top of mind as the thoughtful business owner. A few dollars a year on a couple of cards to a client, customer or potential client or customer can be worth so much more to the value of their business and relationship. I also use this system to keep in touch with family and friends, now I never miss a birthday........ You can set up a free account at www.leescards.com.au Send a card from anywhere in the world to anywhere in the world in just a few minutes.
With the internet and smartphones now part of everyday life, there are more opportunities than ever to connect with customers, family and friends, improving the way we do business and build relatinships. However, knowing how to take advantage of new and innovative solutions can be difficult. That’s where I can help with a few simple tools I recommend.
Times Are A Changing A BIG Happy New Year to you and yours. I really feel 2013 is a year for greatness and year for growth for all. From November of 2012 I spent countless hours revising my business over the last 12 months. I checked out what worked, what could be improved and what was a challenge. I do this every year in my business, I almost go into a hibernation state as I work through the ups and the challenges for the last 10 - 12 months. You will notice the newsletter has had a change of colour and layout. You may also notice the heading has significantly changed. My reevaluation of my business and core strengths invited me to re-access my business style and service. I now have incorporated the areas of my business under one umbrella making it easier to distinguish each part. This was a huge challenge and exciting at the same time. Are you in the process of re-evaluating your business and your life? How did you go about the process? Are you still in the process? If you are stuck and would like to share your challenges please contact me for a complimentary 15 minute action traction session.
The ABC's of Great People SkillsI am a very fortunate person, I am surrounded by amazing people who have come into my life just at the right time. One of those people is Dawn Billings, CEO & Founder of Heart Link Network International and renowned Author. One of the books Dawn co-wrote is the ABC's of Great People Skills a great read that is to the point and an easy read. I really wanted to share the A-Z with you. When you read each line it really starts you thinking. Such a timely reminder as we start our journey into 2013.
Please enjoy this small excerpt from Dawn Billings:
Consider other’s feelings.
Don’t make fun.
Envision the future.
Forgive dumb people.
Hate or Hope.
Keep your faith.
Make room for diversity.
Push yourself, not others.
Stop the Violence.
X-pand your views.
Yes you can!
Zero is a number, not a name.
How do you communicate with your customers?
Do you send thank you cards to your clients?
Did you know that not saying thank you to a customer hurts your business more than saying thank you helps.
Let me say that again.
Not saying thank you hurts your business more than saying thank you helps.
What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us. They expect us to at least acknowledge and thank them.
If I buy a house, I expect a thank you.
If I buy a car, I expect a thank you.
If I buy a Snickers I don't necessarily expect a thank you.
Big ticket items = increased expectations
If you don't send thank you cards to your clients, do you know what they are thinking?
They are thinking you don't care about them!
Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them.
Here is a simple solution I found to let my customers know I care about them.
For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them.
How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year?
If so watch this 3 minute video for more information:
Once you watch the video, email me back and I'll be happy to help you get started.
WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
After a wonderful three week holiday I am finally back and bouncing off the walls to get everything done before the silly season is upon us. My holiday this year really taught me the value of slowing down and re-connecting with life and my hubby. Weeks before the holiday we were running around working 6 and 7 days a week to be able to walk away from our multiple businesses. Being on holiday and having the luxury of reading a novel, whale watching, sitting by a pool or browsing through country markets brings you back to why time is so precious.
I'm writing to introduce you to a tool I'm using that I thought you might like to try. It's old fashioned, but has a 100% open rate.
It can help you recognize your team members, and stay in touch with your customers, thanking them or showing them new items that are available; and might even help you increase your Christmas sales or your recruiting efforts. If that sounds intriguing to you, hit REPLY and put "100% Open Rate" and I'll fill you in.
was working with a client just before I went away and we worked out using this time and cost efficient tool we saved her business in TIME ALONE! a whopping $1661.66c Can you afford to not find out more? This system puts you ahead of your competitor time and time again not only in time savings but a 100% OPEN RATE.
The fabulous thing about this tool is not only can you use it in a business environment you can use it for family and friends. My family all live in WA and it can be hard to keep up to date and in contact with them, This system is so great and gives you back so much time back, I saved myself about 5 hours this morning.
If you want to see how you can gobble back your time this Christmas and use this amazing tool, hit REPLY and put in "Gobble Back Time"
Do you wish you could have invested in iTunes, Amazon.com, or Netflix when they launched?
What do these businesses have in common?
They all were game changers.
Amazon.com revolutionized the way we shop for books. Borders, Barnes & Noble and the other booksellers stopped expanding and started closing stores.
iTunes changed the way we buy music. I bet you'd have a hard time even finding a record store anymore! Most record sales are digital thanks the way Apple revolutionized the music business.
Netflix was a game changer in the video business. It's hard to find a local video store any more. Many of the franchise video stores have closed down. Blockbuster went bankrupt and was bought buy Dish Network for peanuts.
What do these businesses have in common?
They used technology to deliver the same service better, cheaper, and most importanly in a more convenient way.
Anyone who invested in Apple, Amazon, or Netflix is happy they did. These businesses are now dominating their industry. I wish I had the foresight to invest in them 5 or 10 years ago.
What if there was a new home business that was doing the same thing?
Would you want to be a part of a business like that?
There is a new business that is taking the Netflix style of business to greeting cards. This company is working to overthrow the 7.5 Billion dollar powerhouses of Hallmark and American Greetings.
They're using a Netflix type delivery system and modern technology to take all the hassle out of sending a greeting card or gift. No more trips to the post office. No more trips to the mall. It's a lot more convenient and you can even personalize your cards with your photos and handwriting.
Businesses love it because they can automate their cards to their clients. They can do mass mailings to prospects. They can setup referral programs and use this technology to send gift cards as thank yous to clients.
This business is called Send Out Cards. It is a game changer in the greeting card business. The owners of 5 Hallmark stores (they've asked their names to be withheld) have switched. They shut down their stores and invested in this business instead.
What is this business?
Check it out. You don't want to miss out on this opportunity.
You don't want to be kicking yourself in 5 or 10 years for not getting involved!
I have always been an avid reader right back since being a young child. I did give reading a spell for a little while but only because I could never find the time, or when I did have some time to spare the book wasn’t with me. Then.... I discovered Kindle on the Ipad, I am now back reading at a furious pace.
I love the selection of books, I love the fact that whilst hubby is watching footy I can be in the same room with the backlit Ipad and read my book. Now I have the time and a world of books at my fingertips.
Just recently I added to my collection the book ‘The Magic’ by Rhonda Byrne also known for ‘The Secret’. So far I have been like a sponge reading page by page, chapter by chapter. What an amazing book. One of the chapters suggests waking every morning and being thankful what the day lies ahead and saying ‘thank you, thank you, thank you three times.
Along with doing the suggestions after each chapter I have also been participating in the 30 Day Gratitude Challenge. Since adopting more of a gratitude and thank you nature to the beginning of my day, I have seen remarkable shifts in my well-being, my health and my thinking.
It is a well documented, scientific, fact that coming from a ‘good place’ , a place of gratitude, appreciation and thankfulness the feel good hormone, Serotonin increases. Also, if you give someone a gift, compliment or a gesture of gratitude, their levels of Serotonin rise. Amazingly, anyone in the room witnessing this act of gratitude, goodwill or thankfulness also sees a significant rise in their Serotonin levels.
Who would you like to give the gift of a rise in the feel good hormone? Everyone benefits, imagine if all of Australia, or might I suggest the world had a lift in Serotonin every day, would the world be the same place today as it was yesterday?
Relationship marketing has been around for centuries. Marketing for your business has changes so much in last 5 to 10 years through the prevalent use of social media, the internet and technology. However, relying on social media and technology to build relationships with your clients, customers and potential clients and customers can see relationship marketing take somewhat of a back seat. Relationship marketing is people to people, not computer to computer. Yes, you can engage through social media and some great business is done using social media as a tool; however the relationships that you build and create using these tools cannot be under-estimated.
When we nurture on-line relationships to carry over in off-line relationships this is where the magic begins. When we engage people, nature relationships and build both on and off-line relationships this is where you can have a client for life. Considering engaging with your on-line friend’s ones you find a connection with and then slowly bring this to an off-line connection you will find a higher level of engagement.
Relationship marketing is also about the follow up, connections and support you encounter with the people you meet. Entertain the idea of becoming the connector within your circle of influence. Connecting business to business, people to people and being the 'go to' person will help to nurture your relationships. In time you will start to see referrals build, connections flourish and business multiply just through the process of relationship marketing.
Is it new, certainly not! Relationship Marketing has been around for centuries, sometimes we just lose site of the value of the relationship and get caught up in fast paced technology.
When was the last time you went to a networking event? Picked up the phone, sent a card or arranged a coffee meeting? On a scale of 1 to 10 where does your relationship marketing fit within your personal life and business?
Want more referrals for your business?
Happy customers = More referrals (It's that easy!)
Nothing leads to referrals better than a satisfied customer. Happy customers are going to go out of their way to tell people about your business.
So how do we develop happy customers?
Join me for our webinar series on 40 Ways to Grow Your Business.
We discuss 14 strategies for developing happy, loyal, customers.
These are free webinars you can join to learn strategies for:
- Growing your prospect list
- Expanding your network
- Developing customer loyalty
- Generating repeat business
- Increasing customer referrals
Register for our next webinar at:
If you're a business person or sales professional I know you'll find these webinars useful
Touch points are the amount of interactions you have with a potential client, customer or consumer Touch points include the first face to face conversation or the over the phone conversation, You then have static touch points which include your business cards, flyers, print ads in printed publications such as local papers, national papers, magazines etc. There are now the internet touch points which would include your Facebook profile, Facebook business page, Twitter tweets, your website, blogs or video and traditional emails. Utilising extra touch points such as a greeting card, postcard or handwritted letter are more traditional touch points that often get over looked for the more high tech opportunities.
Every time you have the opportunity to touch your potential client customer or consumer it is the opportunity to win them over into becoming a purchasing client, customer or consumer. When you have the ability to analyze your touch points you maximise the positive interaction. This also lends it's self for you to have the abiliity to turn your new customer into a promoter of your business be it product or service.
Have you counted how many touch points you have in your business? Have you identified the ones that are a positive interaction? Have you identified the ones that may need a little work? Are their touch points you are missing? Touch points are the points to which you stand head and shoulders above your competitor.
Lee Cummis, Business Development Coach, Radio & Seminar Presenter