WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
Have you missed an opportunity? Recently I did and big time to! I was busy preparing for a client meeting when the phone rang. I was on a tight schedule and pushing to get myself out the door so as not to be late. Just as I was about to leave the phone rang and I quickly picked it up to find a journalist on the other end of the phone wanting me to comment on a pertinent topic of the day. I was so pushed for time my reply simply was “I am sorry, I don’t feel comfortable commenting on this subject at this point in time”. End of conversation!
Uuugh! I still play this conversation out in my mind. This was a perfect opportunity for me to gain more exposure for my business, build credibility and build a relationship with the journalist.
What’s done is done, I can’t change what happened. From this there has been a truly big learning for me – keep your eye out for opportunity and have a plan for when it rises, you never know when it will happen.
Now I have a plan in place, I have created a plan of action should this situation arise again. I thought through what I could have done better, what I could have said and how I could have filled both obligations on the day.
I know this sounds really basic stuff, however, you would be surprised at how many times we can let opportunities slip through our fingers because we don’t have a plan, we don’t think things through logically and we don’t act! Having a strategic plan in place and most importantly putting some action to the plan can help to build on those opportunities.
For me now, I visualize the phone ringing and the journalist is on the other end giving me a second chance to prove my value.
Have you let an opportunity pass you by because you weren’t prepared for action?
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