How do you communicate with your customers?
Do you send thank you cards to your clients?
Did you know that not saying thank you to a customer hurts your business more than saying thank you helps.
Let me say that again.
Not saying thank you hurts your business more than saying thank you helps.
What I mean by that is our customers and clients expect to receive a thank you; especially if they spend a lot of money with us. They expect us to at least acknowledge and thank them.
If I buy a house, I expect a thank you.
If I buy a car, I expect a thank you.
If I buy a Snickers I don't necessarily expect a thank you.
Big ticket items = increased expectations
If you don't send thank you cards to your clients, do you know what they are thinking?
They are thinking you don't care about them!
Studies show the reason why we lose 68% of our clients and customers is because they don't think we care about them.
Here is a simple solution I found to let my customers know I care about them.
For $5.48 a year I can send 4 custom greeting cards to my clients to keep in touch with them and let them know I appreciate them.
How much is one dedicated, loyal, and happy client worth to you? Is it worth $5.48 a year?
If so watch this 3 minute video for more information:
Once you watch the video, email me back and I'll be happy to help you get started.
WHAT is the value of appreciation? Lee Cummins believes a simple “Thinking About You” or “Thank you for Your Business” could lead to anything from a smile to increased profitability.
Cummins, is a local Snr Manager, representing the US based online greeting card company, SendOutCards
Unlike other online card companies, which allows users to send an internet link to a personalised card on the internet, SendOutCards users get to personalise one of the 17,000 card options or even create their own cards using their personal photos, which is then mailed to the recipient, anywhere in the world.
Once a user logs on to SendOutCards subscribes to the service, they can create their own secured account where they can store information like names, addresses, birthdays, anniversary dates or reminders along with photos to send appreciation messages.
Users receive emails to get their cards out in time for these occasions. There is also an option to send gifts or gift cards, which can be selected from options on the website, along with the card.
The card is printed within 24 hours after the user completes their order. Cards of the highest quality standards and printed on recycled paper. Mailing time differs according to the postal service within the country in which the recipient lives.
Receiving an emailed link to an on-line e-card does not compare to going to the mailbox and seeing a card among all the bills and windowed envelopes or whatever else is mailed. Another benefit of SendOutCards, is it is more convenient than heading to a store to purchase cards, lining up at the post office or worse, not remembering to post the card.
SendOutCards makes it hassle free. You can access it at any time from a computer with internet access, no matter where you are. You could choose from the wide selection of cards or make your own. The cost of the card is cheaper than most of the options available at card shops.
The service is utilised in the United States, Australia, Ireland, New Zealand, Canada, UK and Singapore by businessmen, businesswomen and companies, including real estate agents, dentists, doctors, mortgage companies and other businesses which rely on customer- based earnings.
People feel underappreciated. 68% of customers move away from a business due to percieved indifference.
This is a simple tool to show appreciation. It is inexpensive and time saving. A lot of companies take business from people and do not say thank you. The experience is not personalised. This little tool could help many expand their business.
SendOutCards has also been used to teach school aged children appreciation and can be used as a fund raising initiative.
To raise funds, organisations such as schools or churches, can become distributors themselves and encourage parents or members to take out subscriptions to the service.
Therefore every time they send a cards or gifts from the website, the organisation will receive the profits from these sales and raise much needed funds.
Many, many years ago I started working for a retail group. This group was so far ahead of their time it wasn’t funny. When I look back now at what I was taught back in the early 80’s this is what business are still trying to replicate to this day. It doesn’t matter if you are an on-line business or an off-line business the principles I was taught back then are still very relevant.
I was a young, green and naive girl back then, I was a sponge and very keen to soak up whatever was sent my way. I remember when I first started with this group I was sent home with two files of information that I was required to read before my first shift. One file contained basic product information and the ‘how to’ of the business. The second file was much more interesting to this enquiring mind. The second file was a “Formula For Excellence”. Boy, I ploughed through the information over and over again, soaking up all the information that was laid on the pages. The pages had been painstakingly typed by an old typewriter and diagrams were hand drawn. The information however, was up to date, exciting and most importantly relevant.
Now, I hear you ask why am I bringing up something from over 20 years ago? Well, just recently I found my file, my formula for excellence, I sat and read through the pages one by one, reminiscing a little, becoming that brash young 20 year old and then realizing that what I was reading was the formula I had put in place in my business. Without realizing I had been using that same formula throughout my working career and my business.
When I started my business I created a formula to work by using the word ‘Clarity’, although the wording is different the principles are the same. Although I had not read the old file from the past I realized that if I wanted my business to be a reflection of me, a reflection of my professionalism and a well regarded business I would need to have a formula to work by. When you are a soloist it is sometimes difficult to stay focused and on track so I spent time putting together my ‘Clarity Formula’. To this day I continue to use the formula in my business and with my business coaching clients.
Who would think that over 20 years later what was an exciting induction file for a retail group would end up becoming my formula for excellence?
Do you have a formula for excellence?
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