Clarity Coaching

Touch points are the amount of interactions you have with a potential client, customer or consumer  Touch points include the first face to face conversation or the over the phone conversation, You then have static touch points which include your business cards, flyers, print ads in printed publications such as local papers, national papers, magazines etc.  There are now the internet touch points which would include your Facebook profile, Facebook business page, Twitter tweets, your website, blogs or video and traditional emails.  Utilising extra touch points such as a greeting card, postcard or handwritted letter are more traditional touch points that often get over looked for the more high tech opportunities. 

Every time you have the opportunity to touch your potential client customer or consumer it is the opportunity to win them over into becoming a purchasing client, customer or consumer.  When you have the ability to analyze your touch points  you maximise the positive interaction.  This also lends it's self for you to have the abiliity to turn your new customer into a promoter of your business be it product or service.

Have you counted how many touch points you have in your business?  Have you identified the ones that are a positive interaction?  Have you identified the ones that may need a little work?  Are their touch points you are missing?  Touch points are the points to which you stand head and shoulders above your competitor.

Whether you are a small to medium business owner, solopreneur, network marketer or on-line marketer there are times where we find ourselves hiding out in our business.  Daily grind, regular tasks, product creation, clients, and all the other things that come with being a business owner can drive us further and further into our business and further and further away from connecting with others.

By driving ourselves further away from connecting with others we are really doing an injustice to our business and ultimately to ourselves.  We human’s are creatures of connection; we love to connect with other human beings.

There are a multitude of benefits to getting out and about and connecting with others, including:

·         Refresh our ideas

·         Personal invigoration

·         Enhancing our knowledge base

·         Opening up opportunities both personally and professionally

·         Gaining new perspectives

There are several ways we can get out and about that can be cost effective and easy to implement:

·         Attending networking events

·         Business owners informal meetings

·         Skype meetings

·         Mastermind groups

·         Attending seminars and live events

·         Attending community projects

·         Attending local commerce chapter meetings

Before attending it is wise to set an objective as to what your purpose for attending the event maybe.  It could be anything from making a new business connection through to gleaning a new idea for your business, the list is endless.

Aim for at least one event per week for a minimum of one hour, this should get you kick started into getting out of your business and into making some valuable lasting connections. Set 2011 to be your year for social interaction and out of hibernation.

 

Finally, Just Do It!